What Is a Landing Page and Why Every Business Needs Them
What Is A Landing Page And How Does It Differ From Other Web Pages? Landing pages nurture leads from the upper CRO funnel and guide them towards goal completion. Once prospects learn about your business and click on a call to action button or link at the top of your CRO funnel, it is easier to strengthen their brand engagement through your landing page and convert them into paying customers. Why Your Business Needs A Landing Page Some marketers fail to incorporate custom landing page design and development into their digital marketing strategy because they see it as a costly and time-consuming process. Failure to consider landing page SEO benefits on your website, however, can sabotage your conversion rate optimization results. Still not convinced about the significance of landing page conversion to your business? Here are the top reasons landing page optimization should be one of your top priorities: 1. Expand Potential Leads Landing page optimization is a great way to increase you