What Is a Landing Page and Why Every Business Needs Them

 What Is A Landing Page And How Does It Differ From Other Web Pages?

Landing pages nurture leads from the upper CRO funnel and guide them towards goal completion. Once prospects learn about your business and click on a call to action button or link at the top of your CRO funnel, it is easier to strengthen their brand engagement through your landing page and convert them into paying customers.

Why Your Business Needs A Landing Page

Some marketers fail to incorporate custom landing page design and development into their digital marketing strategy because they see it as a costly and time-consuming process. Failure to consider landing page SEO benefits on your website, however, can sabotage your conversion rate optimization results.

Still not convinced about the significance of landing page conversion to your business? Here are the top reasons landing page optimization should be one of your top priorities:






1.  Expand Potential Leads

Landing page optimization is a great way to increase your brand recognition, drive qualified leads and traffic to your website and improve your SEO and CRO. According to a MarketingSherpa study, approximately 68 percent of business-to-business (B2B) companies use landing pages to acquire a steady stream of leads for future conversion.

How To Create A Landing Page

1.  Know Your Audience

Audience analysis and segmentation are critical to landing page conversion. To achieve the highest possible landing page conversion rates, you need to identify your ideal audience, understand their information needs and online behavior and figure out what landing page SEO content, calls to action and landing page design work best for them.

Don’t have the tools and resources to perform audience analysis? A reputable content writing agency specializing in landing page optimization can help you create your buyer persona and build an effective landing page SEO strategy that aligns with your target audience’s needs and demands.

2.  Identify Your Goals

What do you wish to accomplish with your landing page conversion efforts? Having a specific goal for each landing page is crucial to achieving the highest landing page conversion rates possible.
















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