Custom Landing Pages

 What Is A Landing Page?

A landing page is a standalone web page that is created for visitors to “land on” after clicking a link in an email or an ad from Google, Facebook, YouTube, etc. A landing page is created with a single goal in mind, namely to lead visitors to the call-to-action (CTA).


What Are Landing Pages Used For?

Landing pages are used for marketing as well as advertising purposes. Specifically, they are used by marketers for two main reasons:

to encourage viewers to make a purchase or provide their contact information

to provide appealing, relevant information to the visitor or a summary of a product/service





What’s the Difference Between a Landing Page and a Website?

The main difference between a landing page and a website is their focus. While websites are designed to be explored by visitors, landing pages exist with the sole purpose to drive a certain action.


In general, landing pages are focused on one specific goal (e.g., to generate signups) and they have to be used as part of a campaign (e.g., PPC, paid social, email marketing).


Consequently, landing pages do not “compete” with websites and homepages. Simply, they are more suitable when there’s a specific purpose or campaign to be launched.


Do You Need a Website for a Landing Page?

You don’t necessarily need a website to have a landing page, but having a website is recommended because it allows you to build trust with your audience. You can easily host a landing page independently of a website.


Having a website along with your custom landing pages helps in showing your potential customers that your brand is established. And since online shoppers purchase things based on the trust they have for the brand or product, having a website is advisable.


What Makes a Good Landing Page?

A good landing page is one that has a clear copy that communicates the value proposition while maintaining messaging consistency.


Looking for a Landing Page Builder?

Landing pages are without a doubt an essential part of your digital marketing strategy. With the above tips, you’ll be able to kickstart your way into becoming a landing page master in no time.


If you’re looking for a beginner-friendly landing page builder with powerful capabilities, reach

 searchbigmetrics.com start building high-converting landing pages

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