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 What Is A Landing Page And How Does It Differ From Other Web Pages? Landing pages nurture leads from the upper CRO funnel and guide them towards goal completion. Once prospects learn about your business and click on a call to action button or link at the top of your CRO funnel, it is easier to strengthen their brand engagement through your landing page and convert them into paying customers. Why Your Business Needs A Landing Page Some marketers fail to incorporate custom landing page design and development into their digital marketing strategy because they see it as a costly and time-consuming process. Failure to consider landing page SEO benefits on your website, however, can sabotage your conversion rate optimization results. Still not convinced about the significance of landing page conversion to your business? Here are the top reasons landing page optimization should be one of your top priorities: 1.  Expand Potential Leads Landing page optimization is a great way to increase you

 What Is A Landing Page? A landing page is a standalone web page that is created for visitors to “land on” after clicking a link in an email or an ad from Google, Facebook, YouTube, etc. A landing page is created with a single goal in mind, namely to lead visitors to the call-to-action (CTA). What Are Landing Pages Used For? Landing pages are used for marketing as well as advertising purposes. Specifically, they are used by marketers for two main reasons: to encourage viewers to make a purchase or provide their contact information to provide appealing, relevant information to the visitor or a summary of a product/service What’s the Difference Between a Landing Page and a Website? The main difference between a landing page and a website is their focus. While websites are designed to be explored by visitors, landing pages exist with the sole purpose to drive a certain action. In general, landing pages are focused on one specific goal (e.g., to generate signups) and they have to be used a